![]() Click subscribe to sign up for the Checkout print edition. Its the same citrusy taste with 5 alcohol by volume. ![]() News by Reuters additional reporting and edited by Donna Ahern, Checkout. For more Drinks stories click here. Fans 21 and older can get their hands on HARD MTN DEW starting Tuesday from the Boston Beer Company. Gingerbread Snapd was a Gingerbread flavor of Mountain Dew and originally had a brown look, which was later changed to white, with a similar theme to Mountain Dews other Christmas flavors. The announcement comes at a time when demand for hard seltzer has slowed. Gingerbread Snapd was a Mountain Dew flavor first released in the Holiday season of 2021 for a limited time in the United States. "The Boston Beer Company partnership combines two recognised leaders in our respective industries to address the changing tastes of drinkers and we are thrilled at the opportunity to create HARD MTN DEW that maintains the bold, citrus flavour fans know and expect," Tanner added. After what appears to be an encouraging launch of alcohol-based Mountain Dew earlier this year, the brand's owner PepsiCo ( PEP) may be about to push deeper into the ready-to-drink booze. "For 80 years MTN DEW has challenged the status quo, bringing bold flavours and unmatched beverage innovation to millions of fans," said Kirk Tanner, CEO, PepsiCo Beverages North America. "The combination of our experience in brewing and developing the best-tasting hard seltzers and hard teas, and MTN DEW, a one of kind multi-billion dollar brand, will deliver the excitement and refreshment that drinkers know and love," Burwick said.īoth companies share the same passion for pushing boundaries and anticipating what consumers want, which has driven decades of bringing ground-breaking, innovative beverages to drinkers in the US and beyond. Billed as a 'surprise' fourth flavor, (the initially announced flavors were Original. "We know that adult drinkers' tastes are evolving, and they are looking for new and exciting flavourful beverages," said Dave Burwick, chief executive officer, Boston Beer.Īs recognised leaders in the alcohol and non-alcoholic industries, both Boston Beer and PepsiCo understand the importance of delivering new, break-through innovations to address the changing tastes of drinkers, the company said in a statement. Hard Mtn Dew hasnt even been released yet, and theyve already added a new variety: Hard Mtn Dew Baja Blast. Hard Mtn Dew is billed as offering Mtn Dew's 'bold flavors and distinctive branding, all with an Alcohol by Volume (ABV) of 5 percent, perfect for occasions to dial-up the fun.' Specifically. The drink will be citrus flavoured and have an alcohol by volume of 5%, the companies said. Truly hard seltzer maker Boston Beer Co will develop and make the flavoured malt beverage, which will be called 'Hard Mtn Dew'. Mountain Dew, stylized as Mtn Dew in some countries, is a carbonated soft drink brand produced and owned by PepsiCo. ![]() PepsiCo Inc is planning to launch a Mountain Dew-branded alcoholic beverage in the United States early next year, months after Coca-Cola Co launched its first alcoholic drink in the country. ![]()
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